CALIFORNIA PRIVACY RIGHTS NOTICE
Effective Date: June 15, 2026
This California Privacy Rights Notice supplements the information contained in the General Army Navy Privacy Policy and applies solely to residents of the State of California (“consumers” or “California residents”). This notice is provided pursuant to the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA).
General Army Navy respects your privacy and is committed to protecting your personal information. This notice explains how we collect, use, disclose, and process personal information and outlines your rights under California law.
- BUSINESS INFORMATION
General Army Navy
4974 South Redwood Rd.
Salt Lake City, UT 84123
Phone: (801) 966-5556
Email: [email protected]
Website: GeneralArmyNavy.com
- PERSONAL INFORMATION WE COLLECT
During the preceding 12 months, we may have collected the following categories of personal information:
A. Identifiers
• Name
• Email address
• Mailing address
• Billing address
• Telephone number
• Customer account information
• IP address
• Online identifiers
B. Customer Records Information
• Purchase history
• Order details
• Payment-related information
• Shipping information
C. Commercial Information
• Products viewed
• Products purchased
• Transaction history
• Customer preferences
D. Internet or Network Activity Information
• Browsing activity
• Website interactions
• Device information
• Referral sources
• Session information
• Analytics data
E. Geolocation Information
• Approximate location derived from IP address
F. Inferences
• Shopping preferences
• Product interests
• Marketing engagement information
- SOURCES OF PERSONAL INFORMATION
We collect personal information from:
• Information you provide directly when creating an account
• Information you provide during purchases
• Newsletter signup forms
• Customer service communications
• Website cookies and tracking technologies
• Analytics providers
• Shopify platform services
- PURPOSES FOR COLLECTING PERSONAL INFORMATION
We collect and use personal information for the following business purposes:
• Processing and fulfilling orders
• Creating and managing customer accounts
• Providing customer support
• Sending order confirmations and shipping updates
• Sending promotional emails when consent has been provided
• Improving website performance
• Analyzing website usage
• Preventing fraud and maintaining security
• Complying with legal obligations
• Personalizing customer experiences
- DISCLOSURE OF PERSONAL INFORMATION
We may disclose personal information to the following categories of third parties:
• Shopify and ecommerce service providers
• Payment processors
• Shipping and fulfillment providers
• Email marketing providers
• Analytics providers such as Google Analytics
• Website hosting and security providers
• Government agencies when legally required
• Professional advisors including attorneys and accountants
We only disclose personal information as necessary to operate our business and provide services to our customers.
- SALE OR SHARING OF PERSONAL INFORMATION
General Army Navy does not sell personal information for monetary consideration.
However, certain website analytics and advertising technologies may constitute “sharing” under California law. These technologies help us understand website usage, improve our services, and measure marketing performance.
California residents have the right to opt out of the sale or sharing of personal information where applicable.
To exercise this right, contact us at:
Subject Line: California Privacy Request
- SENSITIVE PERSONAL INFORMATION
General Army Navy does not collect or use sensitive personal information for purposes requiring a consumer’s right to limit use under California law.
Any sensitive information that may be processed is used solely for legitimate business purposes, including transaction processing, fraud prevention, security, and legal compliance.
- DATA RETENTION
We retain personal information only for as long as reasonably necessary to:
• Provide products and services
• Maintain customer accounts
• Complete transactions
• Comply with legal obligations
• Resolve disputes
• Enforce agreements
• Maintain business records
Retention periods vary depending on the nature of the information and applicable legal requirements.
- CALIFORNIA CONSUMER RIGHTS
California residents may have the following rights:
Right to Know
You may request information regarding:
• Categories of personal information collected
• Sources of personal information
• Business purposes for collection
• Categories of third parties receiving information
• Specific pieces of personal information collected
Right to Delete
You may request deletion of personal information collected from you, subject to legal exceptions.
Right to Correct
You may request correction of inaccurate personal information.
Right to Opt Out
You may request that your personal information not be sold or shared, where applicable.
Right to Limit Use of Sensitive Personal Information
Where applicable, you may request limitations on the use of sensitive personal information.
Right to Non-Discrimination
We will not discriminate against you for exercising any privacy rights.
- HOW TO SUBMIT A PRIVACY REQUEST
To exercise your California privacy rights, contact us using one of the following methods:
Email:
[email protected]
Subject:
California Privacy Request
Mail:
General Army Navy
4974 South Redwood Rd.
Salt Lake City, UT 84123
Phone:
(801) 966-5556
We may need to verify your identity before processing certain requests.
- AUTHORIZED AGENTS
California residents may designate an authorized agent to submit requests on their behalf.
We may require:
• Proof of authorization
• Verification of the consumer’s identity
• Additional information necessary to verify the request
- COOKIES AND TRACKING TECHNOLOGIES
Our website uses cookies and similar technologies to:
• Remember customer preferences
• Enable website functionality
• Measure website traffic
• Analyze website performance
• Improve user experience
We use Google Analytics and other website technologies to understand how visitors interact with our website.
You may manage cookie preferences through your browser settings or our cookie consent tools where available.
- CHILDREN’S PRIVACY
Our website is not directed toward children under the age of 16.
We do not knowingly collect personal information from individuals under 16 years of age.
- CHANGES TO THIS NOTICE
We reserve the right to update this California Privacy Rights Notice at any time.
When changes are made, we will update the Effective Date listed at the top of this notice.
- CONTACT US
If you have questions regarding this California Privacy Rights Notice or our privacy practices, please contact:
General Army Navy
4974 South Redwood Rd.
Salt Lake City, UT 84123
Phone: (801) 966-5556
Email: [email protected]
Website: GeneralArmyNavy.com
